How?
The 80/20 principle. All that matters on LinkedIn is staying top of mind with the people who already know you. And you can accomplish that with one good post per month.
The 80/20 Content System for Fractional Executives
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Staying top of mind vs. posting volume. The first post per month does almost all of the work. Every post after that fights for the last slice. [Illustrative]
Everyone on social media loves to exaggerate. Daily content is wonderful, and the people telling you to post daily usually sell daily-posting services.
Daily content for a fractional executive is overkill. Signing up for daily content is like signing up for a marathon because you want to lose 5 pounds.
Your profile looks good. When a prospect checks you out, your profile confirms you are legit.
You post at least once a month. Recent posts mean you look active, every time anyone looks.
You have a place to capture leads. When someone is interested, there is a clear next step to reach you.
That is the whole game. The Fractional Dozen handles all three tonight.
There is no "right answer" for a LinkedIn post. But smart people treat every post like there is one, so every post becomes a decision, and every decision becomes a delay. You do not have a writing problem. You have an overthinking problem and an indecision problem.
Meanwhile: your competitors post, and you notice. Be honest, some of that jealousy is real. And how many people pitched you ghostwriting in your DMs this month? They all smell the same gap you do.
The 80/20 Content System for Fractional Executives
You fill out 1 form. Talking or typing. About 15 minutes.
Your answers fill out 12 proven templates.
You schedule the 12 posts. Done for the year.
We have ghostwritten for 100+ executives and business owners. These 12 templates all work. Nothing embarrassing. Nothing cringe. Nothing that triggers imposter syndrome.
All 12 unlock tonight.
Posts only sound AI when a robot guesses who you are. These posts start from your words: your answers, your stories, your opinions. The robot formats. You supply the voice.
The 12 templates. The exact frameworks we use to ghostwrite for executives, built for fractional execs.
The questions. One guided form (talk or type, about 15 minutes) that turns your answers into all 12 posts in your voice.
The yearly schedule. Which post goes out which month, so you never think about "what to post" again.
BONUS: Live video walkthrough. Watch me run the whole system start to finish, so you know exactly what to do before your timer starts.
BONUS: Downloadable template pack. All 12 templates as a fill-in-the-blank download, with a worked example for each, so you can work on paper or on a plane.
Posts make you findable. Outreach makes you money. One system you set up once: connection notes that get accepted, the monthly shoutout play, and the scripts that turn a warm reply into a call.
Add a 30-minute block to your calendar for tonight, right now, and take $5 off. Add to Google Calendar