Fractional executives who earn $200,000+/year

Get an entire year of LinkedIn content for only $17.

No AI slop
No em dashes
No $5,000/mo ghostwriter retainers
No cringy influencer nonsense
No overkill daily "writing habit"

The Pragmatic LinkedIn content system

Your Name

Fractional CFO · 1st

Most $10M companies do not have a cash problem.
They have a visibility problem. By the time the bank balance says "emergency," the real decision was six weeks ago. Here is the 13-week view I build in week one with every client...

48 · 12 comments

1 year of posts

Done tonight

12 templates·One sitting·$17

For the love of god do not hire a $5,000/mo ghostwriter

If you are a fractional executive earning around $200,000 to $500,000 a year, please save your money.

I've built two separate consulting businesses to over $1m revenue each.

Over 100 business owners have hired me to do their content marketing.

And here's what I've learned:

Only 3 things really matter on LinkedIn.

Your profile looks professional. Clear headshot, decent bio.
You posted at least once within the last 30 days.
You have a place for people to contact you.

The verdict: you can get about 99% of the value of the platform by posting ONCE per month.

I won't lie. More is better. But it's not necessary.

Spending $5,000/mo on "daily content" is NOT the best use of your money.
Spending an hour a day writing your own posts is NOT the best use of your time.

This is why I built The Pragmatic LinkedIn content system.

For $17, I'll give you 12 excellent posts, ready to schedule within minutes.

These are my best performing templates for consultants and high-ticket experts.

Schedule one to go out on the 1st of every month and forget about your LinkedIn for a year.

The consultant business model

Most small business owners hate doing sales.

So they convince themselves that something that isn't sales is more important than doing sales.

And the online marketing agency industry profits massively from this pain.

Let's be real: you only need 3 to 5 clients paying you at full rate to change your life.

And in my opinion, for 99% of us, "building an audience on social" is a distraction from that goal.

Instead, treat your LinkedIn presence just like your LLC registration, or your business insurance.

Check the box, and go back to what matters most.

Providing referral-worthy service to your existing clients
Talking to prospects

Think of the Pragmatic LinkedIn system like your "LinkedIn Insurance."

All that really matters is that when someone views your profile, they see a few things:

It's obvious what you do and who you help
You look professional
You posted once within the last 30 days

When you genuinely have so much cash that you've got nothing better to do than hire the fancy ghostwriter, then go to town. Spend the $5k/mo. I know some great writers if you need an intro.

But until then, let's just make sure that you have your bases covered.

You don't want people to land on your profile and think you aren't in business any more.

Spend the $17. Schedule an entire year's worth of content TODAY.

And, hey, if you hate my posts for any reason, I'll give you your money back, no questions asked.

Get Started

What actually matters:

Your profile looks good. When a prospect checks you out, your profile confirms you are legit.

You post at least once a month. Recent posts mean you look active, every time anyone looks.

You have a place to capture leads. When someone is interested, there is a clear next step to reach you.

Writing is not hard. Overthinking is.

There is no "right answer" for a LinkedIn post.

But smart people tend to treat every post like it's their life's work.

So every post becomes existential.

You do not have a writing problem.

You have an overthinking problem.

I built this product to help you stop overthinking.

The posts we will provide you will get the job done, and they will get the job done well.

If you wake up feeling inspired one day, go crazy, write a pulitzer winning post.

But until then, I just want to make sure you've got your bases covered.

Here is my promise.

You fill out a short intake form.

We use your answers to write 12 proven LinkedIn posts.

Lightly edit the posts (if needed) and schedule one post per month for the next year.

We have ghostwritten for 100+ executives and business owners. These 12 templates all work. Nothing embarrassing. Nothing cringe. Nothing that triggers imposter syndrome.

1The Diagnosis

2The Price of Waiting

3The Client Win

4The Unpopular Opinion

5The Myth Kill

6The Week-One Checklist

7The Second Opinion

8Behind the Curtain

9The Buyer's Guide

10The Trend Take

11The Numbers Post

12The Annual Letter

"These are going to sound AI."

Posts only "sound AI" when you give it generic inputs.

When you instead write posts from:

Proven templates specifically crafted for fractional executives
Thorough context about you, your business, your opinions, and your industry

The output will SHOCK you.

What you get:

✓

1 Year's Worth of Content. 12 posts tailored specifically for you based on your intake form.

✓

Peace of Mind. You can "check the box" on LinkedIn for the next year.

✓

Money Back Guarantee. You can try the product risk free. If you hate the posts, email support@moatnewsletters.com for a no questions asked 30-day refund.

No overthinking. No staring at blank pages. No googling "best LinkedIn strategy." Follow the yellow brick road I've laid out for you and life will be easy.

No expensive ghostwriter. Don't spend $5,000/mo on someone who might deliver. That's another employee to manage and it is overkill by orders of magnitude.

No 30-day challenge. There's too much on your plate already. If you have tons of free time, these challenges are awesome and I highly encourage you to do one. But I'm guessing you don't have an extra 30 minutes per day right now.